Robert Anton Wilson and Robert Shea. Blog, Internet resources, online reading groups, articles and interviews, Illuminatus! info.
One story RAW gave about this gnomic phrase: he was sitting in a dentist's office and there was a Reader's Digest. On the cover of those rags is the index to the issue, and he saw "No Wife, No Horse, No Mustache," and thought it read like secret code, as if They were communicating via mundane media - out in the open! - such as the quasi-banal Reader's Digest.
My wife asked me if I plan to track down the article. I told her no -- I agree with Joe Malik in "SC" that the actual article could not possibly be as interesting as the title.
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