As planned, Brian Dean at RAW Semantics has put up a post, explaining why his new book, Lazy Person's Guide to Framing: Decoding the News Media, would be of interest to Robert Anton Wilson fans. The first couple of paragraphs lay out the thesis:
" 'Models and muddles', 'semantic maps', belief systems, etc (RAW’s favoured lexicon) – I regard as synonymous with cognitive frames. Both approaches (RAW’s and framing) refer to experiential symbolic constructs (what else is there to talk of?) – language and metaphor as brain 'software', grounded in notions of embodied cognition (as opposed to disembodied reason).
"Both have a (post-)modern worldviews perspectivism that sometimes seems mistaken for anything-goes subjective relativism, and which presents 'challenges' to an ancient 'objectivist' view/habit that still seems prevalent nearly everywhere. Both can facilitate insight, tolerance and irony on tricky matters of politics, media, culture and ontology."
Brian has closely studied cognitive scientist George Lakoff, and tries to popularize it for the average reader — "it’s written especially for idlers." Perhaps the analogy here may be with Alfred Korzybski's work; Science and Sanity, a weighty tome that RAW said he read in a weekend, seems too much for many, and other writers tried to make it easier for people to understand him, including RAW. See the popularizers Michael Johnson writes about. Michael mentions at least six books that sought to popularize Korzybski, including Language in Thought and Action by Samuel Hayakawa, about which he writes, "Language In Thought and Action is a delightful read, and will make you "smarter" right away. However, if you decide then to look at his source - Science and Sanity - you will probably be STUNNED by all the math and science."