Joe Malik, as he had been trying to explain amid the din of the Wildeblood soiree, had been engaged in neuroprogramming research, trying to become one with the Reader s Digest, when he
found that wonderful title, which led him to immediately abort the experiment. He knew,
intuitively, that the mystery of a title like that was much better than the solution, the explanation of the title, could ever be.
If you are unable to resist the siren call of wondering what the article actually was about, we can help. Here are gifs of the article, ioriginally printed in the November 1955 "Reader's Digest" but reprinted in: Advanced reading skill builder prepared by Isabel M. Kincheloe [and] Harold A. Anderson, published in 1958. They were sent to me by Scott in Wisconsin, a longtime reader of RAW since about 1976.