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Saturday, April 2, 2011

Is fascination with 23 penetrating popular culture?

My day job is that I'm a newspaper reporter, mostly covering business. Today I interviewed a young woman, Robin H.M., who owns the 546 Tattoo Studio in Norwalk.

I asked where the name comes from, and she explained that the studio started with five people. The 46 comes from doubling 23, which she explained is a cool number. (Before she owned her own business, she worked at a place called Red23).

So the name of her tattoo studio incorporates both the "law of fives" and the number 23, although when I brought up Robert Anton Wilson and William S. Burroughs she did not appear to recognize the names. Is interest in 23 beginning to penetrate pop culture?

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